JANKY - A Kickstarter Examination

This little slice of cute from Huck Gee, Paul Budnitz and a host of Artistic luminaries from around the globe has taken off. And it launched on Kickstarter, which we thing is a really cool thing, and want to see many more Toy Artists making use of.

Why use Kickstarter if your not broke? That is actually the best reason to use Kickstarter. If you dont need the the money then you can start your Goal really really low. Which is exactly what Superplastic has done here. We know even a basic blind box toy run could run around $75,000, and I wont dare take a guess at what this product line, and all the people involved, would add up to. This project was only asking for $25,000, which of course they blew through and hit 400% Goal in the first 24 hours.

This is the tactic we use at Discordia Merchandising in our Project Launches on Kickstarter as well, Even a simple blank DIY toy can run $4,000-5,000 with all the tooling, boxes, and % to Artists. We still refuse to set goals over $3,000. We don't take our Production Development Costs out of the Collectors hands. That's our problem. That's our cost of doing business. And Superplastic isn't making their costs anyone else's problem either.

We hope other creators take this strategy into account, and set up many successful new Projects. I think Kickstarter is a vastly underutilized tool for Creators to make the most of. And the Designer Toy Scene ignores that network at it's peril.

INVEST IN SUPERPLASTIC TODAY: LINK

Posted By: Gavriel Discordia