Hey everyone, Gavriel Discordia here,
Last April my online toy store Discordia Culture Shop
set up the Win a Love Bomb Contest. And as of today, March 28th 2017,
all 223 Chances were sold and the winner was selected via random.org
which hosts the True Random Number Generator. The Chances were recorded
in order and the prize number came up as 217. Video of the selection was
posted on social media.
The winner is Alexis Rivera the Artist Known as Playful Gorilla!
The Grand Prize and all $5 Chance Bundle Sticker packs will be shipping
out this week, so if you took part keep an eye out for your prizes.
Thanks to everyone who took part!
***
Our Contest Operating Experience
This
contest was a learning experience for us in several ways so we wanted
to go over how this one went down and what we gained from the process.
1.
It went on for way too long! This contest took a whole year to run.
Most online contests merely involve Social Media Shares and a small
prize is awarded randomly. The pay off for those contests is typically
exposure, hype, and Followers. So in this case there was little follow
through on social media and hence the long run time.
2. We
started out with $1 chances thinking, yeah sure who doesn't want a Love
Bomb for $1. This did not work well at all. To our surprise very few
people bothered to join in at all. We would have been running this
contest for several years at that rate. So we created Chance Bundles in
$5 increments. This worked much better as people were glad to get any
kind of consolation prize. Still took a year to finish out though, so next time around we will offer more tiers and more consolation prizes.
3.
You can not stop your friends and fellows in the toy scene from taking
part in your contests and making you look like a jerk who hooks up your
peeps with free stuff. This is all unavoidable and you just have to deal
with it.
4. If you wait to send out the
consolation prizes until the contest is wrapped you will get a few
unscrupulous souls who don't bother to read the details of your contest.
Like the part where it says all prizes will be awarded at the
conclusion. And they will come back and give you bad feedback or reviews
when they don't get their prize the next day.
Conclusion. Take these factors into consideration and be careful with contests of your own.
Posted by: Your Ninja Blogger Gavriel Discordia
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